Innovators generate multiple ideas for prevalent consumer problems. Not every proposed idea is implementable. Every product developer must offer evidence that an idea solves a specific user need. Bringing brilliant ideas to life takes time. Innovators must convince customers and stakeholders that a proposed solution is practical, affordable and adds...
A Quick Guide To Ideation And Concept Development
How do entrepreneurs and innovative companies turn good ideas into impressive products and build attractive brands? The answer lies in the creative process that individuals and businesses use to solve persistent consumer problems. Product design teams engage in rigorous research, fact-finding and repetitive testing and validation of concepts to develop...